Data-Driven Insights
Turn your data into clear direction for growth.
Actionable Intelligence
Insights your teams can act on with confidence.
Our Services
Testing & Experimentation
Structured test-and-learn programs that show what resonates with your audience, so you can optimize campaigns and experiences quickly.
Marketing Mix Modeling (MMM)
Measure how each channel drives sales, find the real performance drivers, and plan budgets that maximize marketing ROI.
Multi-Touch Attribution (MTA)
See how every touchpoint in the customer journey contributes to conversion, and optimize campaigns and spend accordingly.
Gen AI
Put generative AI to work: personalized content, customer behavior prediction, and automation of complex processes.
Net Revenue Management (NRM)
Pricing and promotion strategies that balance volume, revenue, and profit for sustainable growth.
Dashboard Development
Interactive Tableau, Power BI, and Domo dashboards that make complex data simple to read and act on.
Data Strategy & Architecture
A scalable data foundation: integrated sources, trusted data quality, and an architecture that grows with your business.
Marketing Mix Modeling (MMM)
Channel Contribution
Quantify the sales impact of every marketing channel.
Scenario Planning
Simulate marketing scenarios and find the best budget allocation.
ROI Measurement
Know the true return on every marketing dollar.
Multi-Touch Attribution (MTA)
Touchpoint Analysis
Identify the touchpoints that influence customer behavior.
Conversion Optimization
Focus spend on the touchpoints that drive conversions.
Customer Journey Mapping
Map the customer journey and spot where it can improve.
Net Revenue Management (NRM)
Pricing Optimization
Set prices that maximize revenue and margin.
Promotion Optimization
Plan promotions that lift sales and loyalty without eroding margin.
Mix & Assortment
Optimize product and pack mix to grow revenue and margin.
Dashboard Development
Tableau Dashboards
Custom Tableau dashboards built for clients across industries.
Power BI Dashboards
Enterprise-scale Power BI semantic models and reports.
Domo Dashboards
Domo dashboards that bring your key business metrics into one place.
Generative AI Solutions
How we bring generative AI into your business:
Use Case Identification
Find the high-impact use cases that drive growth and streamline operations.
Growth Acceleration
Use GenAI to reach new markets and lift revenue.
Productivity Enhancement
Automate routine work so your teams can focus on what matters.
Who We Work With
Selected clients (names withheld for confidentiality):
Fortune 500 Consumer Goods Company
Marketing mix modeling, measurement and analytics support across brands.
Global Consumer Health Company
Analytics engineering, data modeling and reporting.
US Specialty Distribution Company
Microsoft Fabric lakehouse, data architecture and Power BI.
US Marketing Analytics Consultancy
Long-term delivery partner for analytics programs.
Empowering Decisions: Insights that Drive Growth
Get in Touch
Where We Are
Based in Chennai, India, serving clients worldwide.
Contact Us
About Us
Who We Are
Wonderbow Analytics is a Chennai-based analytics consultancy that helps brands turn marketing and business data into decisions they can act on.
Our Team
A dedicated team of engineers and MBA graduates, with in-house app developers and UI/UX designers, led by an industry expert with more than 15 years in marketing analytics.
How We Work
Every engagement is shaped around your goals, from measurement models and data platforms to dashboards and custom applications.
Wonderbow Analytics: Empowering Your Growth